A result is useful when the event, the comparison and the limits are clear. Start with the part of the job you want to understand.
For the approach behind these examples, read how I review paid traffic campaigns and my APAC media-buying experience and methods.
Real project in progress · Overall shadow mode
Operations design / Claude-assisted implementation
Rules, risk boundaries and limited execution, with implementation reports and unfinished validation clearly separated.
Read the projectReal case · Source details pending
A historical result reported by James.
What the event means, what the numbers support, and what still needs checking.
Read the caseIllustrative reconstruction · Method demonstration
RedTrack / Postbacks / Event reconciliation
Follow the event from click to report, and separate a tracking problem from a performance problem.
Read the RedTrack S2S investigationHypothetical plan · Method demonstration
Campaign decisions / Comparison design
Choose what to change next, what to hold steady, and when to stop scaling.
View the decision processJames reports that deposit CPA moved from 2.27 to 1.72 in a Philippines campaign. That is approximately a 24.2% relative decrease.
The comparison dates, currency, spend, deposit-event count and attribution settings still need confirmation. These figures are not established as FTD/eFTD or cost per unique depositor, and do not isolate the effect of any single optimization.
Read the event definition and limitationsThe following pages retain their existing URLs. Their numerical claims are awaiting comparison with original records and are not verified achievements for this portfolio.
Share the role, the team and where the work happens.